The search engine environment is undergoing a significant change, fueled by the increasing prevalence of “zero-click” results. Users are frequently finding answers directly within the search results page, without needing to visit to external websites. This phenomenon presents both challenges and opportunities for publishers and content producer

The landscape of search engine optimization is a constantly evolving domain. With the rise of artificial intelligence and machine learning, a new frontier is emerging: generative engine optimization (GEO). GEO leverages the power of generative AI models to develop dynamic, highly relevant content that aligns to user search intent in real-time. This

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